• Wed. Sep 23rd, 2020

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On Page Ranking Factors – SEO Techniques

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  • On Page Ranking Factors – SEO Techniques

Important On – Page Factors

  1. Meta Tag ( Title, description, keywords )
    The meta tags don’t appear on the page itself, but only in the page’s code. Title, Description and Keyword Tags are the most important ranking factors in SEO on page techniques
  2. Image Optimization
    Inclue keywords in image alt tag to rank your image in google
  3. SEO Friendly URLs
    Make SEO Friendly urls by including major keywords in URL structure of the website.
  4. Heading Tags (h1, H2——H6)
    Having H1, H2 and H3 tags in the page is most important to recognize topic of the page by google robot
  5. Website Interlinking
    Interlink each and every pages with each other within our websites which is beneficial for getting internal backlink.
  6. Website Speed Test
    If the website takes time in loading, then the user will not their time waiting for it. So, here are some tips to optimize the speed of your website:-
    Minify the CSS and JavaScript files.
    Unusable Plug-in should be avoided.
    There should not be minimum or no use of flash in the site.
    Nested tables must not be present.
    Never use inline styles.
    Take advantage of gzip.
  7. Robots.txt File
    Also known as Robots Exclusion Protocol, is a file which informs the search engine not to crawl or index the file mentioned.
  8. Robot Meta
    Meta robots tag is a tag that tells search engines which page to follow and which not to follow. It is a piece of code in the section.
    Example:- to Disallow Search Engine to read and index
    to allow Search Engine to read and index
  9. Content Optimization
    Content optimization is the process of making your content is readable and understandable for possible target audience.
    Tips to Optimized Content
    1- Your Target Keyword Must be Appear in 1st Paragraph
    2- The Keywords Density should below 3%
    3- Well Interlinking, so that your audience get more information on your content
    4- Must be unique content
    5- Clearly define the topic
    6- Try to write the content with few sub heading and bullet points
    Find Latest Off Page SEO Techniques
  10. Favicon Icon
    The little piece of graphic design that appears before the website title on the browser tab is called Favicon. This Favicon is usually the logo, the letter of the brand or an image representing the business category. Using a Favicon creates brand recognition and a sense of credibility and trust among the visitors.
  11. W3C Validation
    The Markup Validation Service is a validator by the World Wide Web Consortium (W3C) that allows Internet users to check HTML and XHTML documents for well-formed markup.
  12. Sitemap Creation
    A Sitemap is a list containing all the URL’s of the website. XML sitemap can be generated using online tools
  13. Keyword Research
    Keyword is the term entered by the user to find the information in search engine. These keywords may be single words or long tail terms. Keyword research is important as it gives the details about the keyword used by the visitors and to target on those keywords.
  14. Custom Error Page
    The error page is the message displayed to the visitor when an error occurs in retrieving the web-page they requested for. Error message is also displayed when a server error occurs.
    The Common Custom Errors Page are-
    404 Not Found:- is displayed when the requested URL is not found on the web server. Causes can be –
    The link does not exist on web. The page was removed or re-named. The user made a mistake when typing the URL.
    403 Forbidden:- is displayed when the user requests for a page he is not allowed to i.e. pages which the general users are not allowed to access.
    503 Service Unavailable:- is displayed when the server is unavailable or overloaded or down.
  15. 302 & 302 Redirect
    A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary.
  16. What Is Canonical Issues
    A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs. It is the process of converting the similar URL of a website to a standard or canonical form.
    Example – whenever a user types- abc.com or www.abc.com, both redirect to the standard URL- www.abc.com.
  17. What Is Canonical Tag
    According to moz.com – A canonical tag (“rel canonical”) is a way of telling search engines that a specific URL represents the main target page. Using the canonical tag prevents problems caused by identical or “duplicate” content appearing on multiple URLs
  18. Checking Websites Responsive
    Responsive websites respond (adapt) based on the device used to view the site. Check website mobile responsive
  19. Broken Links Checker
    With this you can check all broken links on your website so you can correct them. With this broken link checker tool, we make it easier for you to find all the dead links on your website.
  20. Nofollow Tag
    You are advised to use this tag carefully since search engines will not crawl all links ( Specialy Social Media Link ) from your web-page.
  21. HTML Compression/GZIP Test
    Your web-page is successfully compressed using gzip compression on your code will help to increase loading webpage speed and improved user experience.
  22. Microdata Schema
    Use Microdata Schema to take the advantages of HTML Micro-data specifications in order to markup structured data. You can optimized your result in SERP for user experience.
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