Moving at lightning speed, the digital marketing industry is on the verge of overtaking the trade of conventional marketing. With the advent of technology, the internet is a must in every household today. Homes are turning into smart homes and people are getting more dependent on technology with every passing day. In today’s fast-paced lives, time is the hardest thing to catch. Hence, people tend to shorten the span of every possible chore with the help of technology.
There are apps which read out a book to you when maybe you are driving to work. Internet these days is accessible on phones of all price ranges. Hence, the entire world of a person precisely fits in his phone. To actually reach out to the mass and grab their attention, a brand needs to create an identity on the digital platforms. Taking advantage of the very reason, the digital marketing industry is booming speedily. Another reason behind its success is the cost-effective factor. Digital marketing activities require a minimum amount of investment and have the capacity of reaching to a much wider segment compared to conventional promotion activities. Hence, from new-entrants to well-established brands, digital marketing is profitable for all.
Social Media Marketing
Social media marketing or SMM is the fastest growing trend that people from all age group are following. Facebook, Twitter and Instagram are the most popular social media platforms that are used for both personal and professional connects. Today, these platforms are used for trading also. Research says Facebook has 2.23 billion monthly active users. Hence, this is where one can have a wider reach without burning a hole in the pocket. Catchy taglines and attractive still and animated visuals are the key elements to gain maximum views on these platforms. SEO or search engine optimization is another vital tool for digital marketing. It helps your potential customers find your brand. Research says that 70-74% of consumers use search engines like google to find their required product or service provider.
Email marketing is one of the effective yet simple ways of digital promotion. Sending off mailers with discount offers, upcoming events and seasonal greetings is a great way of sustaining a good relationship with the customers or potential customers. Content marketing is a concept that has recently started gaining momentum in the online world. This includes podcasts, blog posts, case studies, info graphics, informative and entertaining videos or anything that has good content, consumers can squeeze information out from.
Today, online promotional activities are a must for trades of all sectors. These are simple and cost-effective techniques one can easily adopt. In this fast-evolving era, one needs to continue with extensive market research as marketing strategies also tend to evolve just the way consumer psyche does.